什么时候 幅度上调系列 in August 2015, it announced a pricing change with the raise: Amplitude would be free for customers tracking fewer than 10,000,000 monthly events. In Amplitude CEO Spenser Skates’s words, “We’re giving away the 一样 这mixpanel每月收取$ 1000”（强调）。
通过建立 相同 产品和制造10,000,000个数据点自由，幅度将mixpanel的商业模式和生计正视叫板，并试图将其炸毁。
To founders who’ve been copied, the way that Amplitude is copying Mixpanel might sound very distasteful and weak. I used to share that opinion, but I’ve evolved my thinking about it recently.
Copycatting is a means to an end, and that end is moving more quickly toward an opportunity. The question to ask yourself is: What opportunity can I move toward more quickly by copying an existing product rather than reinventing the wheel?
如果你看一个市场环境和注意的每个人都与他们的商业模式做一个模式，你可以有机会模仿。成为 相反 的格局，导致了，并且如果你有一个商业模式的创新，是真正独一无二的，你会得到巨大的杠杆作用。
A common example of this was illustrated by the Amplitude vs. Mixpanel showdown above. Give away what every other company is charging for, and you’ll steal customers away from your competition. You’ll 收缩市场规模 从美元便士，但是这是伟大的，如果你可以把所有的硬币。
这正是 肖恩·埃利斯 做了与 LogMeIn的. At that time, all of the products to do remote screen sharing were heavyweight and cost a lot of money. Noticing that pattern meant that LogMeIn的 could go into the market and dominate by leading with a freemium business model and moving fast by not reinventing the wheel on product.
The size of the market shrank, but it was still large enough to build a big business around, the marketing got a lot easier and cheaper, and that made it possible to take a much greater share of the market.
In competitive markets, there is a lot of product overlap. It’s nearly inevitable that your product will be derivative of other products in the market and share a lot of the 相同 features and functionality.
这些市场中的形式向盘整趋势 所有功能于一身的SaaS—the one-stop shop that bundles every tool you need to do your job. Your product is going to be a suite of tools, and that means it’ll necessarily look like a lot of other products. For example, hotjar 要为网站的见解每一个工具在一个地方，它是捆绑在一起的，从疯狂的鸡蛋，qualaroo，先向ClickTale，surveymonkey和ethnio功能。
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We all want to win, and we all want to make money. We shouldn’t preclude ourselves from doing something great for our business based on an emotional response to copycatting or an opinion someone else will have about your business for copycatting.
I used to think of copying as just a bad thing, and I was close minded. I didn’t think about it enough to understand how it could help me. The big lesson for me is to withhold judgment and be more open to uncomfortable strategies and frameworks. That will help me grow as a founder.
SaaS has gotten so much more competitive over the years, and it’s only going to get more competitive. To win, you’re going to have to get aggressive tactically. For your customers, your team, and your family, you’re going to need to take the mentality that you’ll do whatever it takes to win, as long as you’re not hurting anyone.
You have the best information on what the market needs, which you get from communicating directly with customers. That’s your advantage over a copycat, and you need to make the most of it.
MailChimp launched in 2001 and has been around for over 15 years. The arrival of the cloud around 2006-2008 could’ve disrupted their entire business by enabling a copycat to build the 相同 product, on top of cheaper infrastructure, and give it away for free.
MailChimp made the call by observing how the cloud was making its own infrastructure cheaper and analyzing the data it had on its customers that no one else had. Over the previous eight years, MailChimp had made multiple pricing changes and gathered tons of data on how that would affect revenue, upgrades, downgrades, etc.
In founder Ben Chestnut’s words, “什么时候 we launched our freemium plan in 2009, you betcha we used that data to see what would happen if we cannibalized our $15 plan.” The year they went freemium, they increased their paying customer count by 2.5x and their profit by a whopping 7.5x.
是什么让对讲如此难以复制的是，它已经与一个无情的创建 工作，待完成 focus. Intercom built a single workflow for managing customer communications, through two core mechanics—people and conversations. 对讲’s specific products and jobs that it does—Acquire (live chat), Engage (marketing automation), Learn (in-app messaging and email) and Support (help desk)—all operate through that single framework.
Step back and look at the bigger picture, and you’ll see that Intercom’s framework gives it the potential to scale up to meet nearly any form of business communication with customers. And because the core mechanics are the 相同 for each specific product, 对讲 can also scale inside the organization to anyone in the company.